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Stefanie Jansen’s Stefanie Jansen’s Master’s degree in social and child psychology and her jobs as a project manager and later team manager at market research agency IPM KidWise provided her with the necessary theoretical and practical framework to design, carry out, and interpret qualitative and quantitative research. Although an all-rounder, Stefanie’s target group specialization has always been children, youth, and families. In 2007 she became self-employed, specializing in translating customer insight to relevant concepts in co-creation with any target group. Identifying a rapidly expanding need for co-creation project management, training and consultancy, Stefanie co-founded TheCoCreators in 2012 with Maarten Pieters, and co-authored ‘The 7 Principles of Complete Co-creation’ in 2017.

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Maarten Pieters is currently fully committed as Head of Co-creation and People Insight for the Design and User Experience department at Philips Lighting. Together with his team he works across all departments to inspire the organisation to adopt a co-creative approach and is actively involved in strategic innovation projects. His main mission is to transform Philips Lighting into a truly co-creative organisation. Before starting at Philips Lighting Maarten co-founded TheCoCreators, and was also a founding member of a growth innovation agency. He worked for various international clients in a.o Manufacturing, FMCG, Retail, Telecom, and Education industry. Maarten has a deep passion for helping organisations become ‘complete co-creation’ driven. Next to this, Maarten is co-author of ‘The 7 Principles Of Complete Co-creation’ (2017 BIS Publishers).



TheCoCreators are a network of various (inter)national experts and operate independently.

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